New Devoncroft Report Provides Comprehensive Media Technology Market Sizing and Analysis

Aggregate Media Technology Sector Revenue Declined by 2.4% in 2025

The total market value for media technology products and services declined by 2.4% in 2025 to $67.3 billion. Industry revenues in 2026 are expected to increase slightly relative to 2025.

These findings are outlined in Devoncroft’s new Market Sizing and Analysis Report, published this week. The report provides detailed market sizing and analysis for more than 200 product and service categories across nine high-level segments and more than 30 sub-segments.

Several catalysts should drive sector spending in 2026. Major even-year events such as the Winter Olympics, the FIFA World Cup, and the U.S. midterm elections each require significant spending on media technology products, services, and associated infrastructure. The transition to IP-based connectivity across the media value chain will continue to be a strategic driver of sector investment. AI-related spending, which rose materially in 2025, looks set to continue into 2026, although it is still too early to judge the scale of its impact on the sector as a whole.

Managed services, which are expected to account for 55% of aggregate industry revenue in 2026, are projected to grow by approximately 1.1%. This growth is expected to help offset ongoing declines in product revenues, particularly in categories tied to legacy operations.

At the same time, media companies are increasingly focused on monetization, driven by greater personalization, more automated operations, and multi-platform distribution. This includes publishing content across linear television, VOD, live streaming, and a growing range of digital platforms in formats designed to increase relevance, engagement, and commercial return.

These shifts are taking place against a backdrop of broader structural change across the sector, including cloud adoption, the transition to IP, early AI investment, corporate activity such as M&A, regulatory developments, and changing priorities among media companies as they adapt their operating models and technology strategies.

These and other findings from the report will be discussed in greater detail at the 2026 Devoncroft Executive Summit | Las Vegas.

Divergent Growth Profiles

Aggregate market performance is only part of the story. Devoncroft’s Market Sizing and Analysis Report provides a detailed view of the global media technology sector, including market sizing figures and analysis for more than 200 product and service categories across nine high-level segments and more than 30 sub-segments.

For more than a decade, we have developed and continually refined a bottom-up data model that encompasses nearly 4,000 companies and draws on actual and future projected revenue and product shipment data supplied to us by media technology vendors and service providers under a collaborative data sharing framework and governed by strict confidentiality.

This exhaustive approach allows us to profile, segment, and count sell-out revenue of media technology suppliers and service providers globally, to create and deliver actionable insights and authoritative market sizing figures that are essential tools for executive decision-makers in the media technology sector.

When aggregating all regions and all production and service categories there is a muted downward trend to the total figures. It aligns with intuition given the maturity of the end-user markets and the ever-present market forces driving declines in technology product pricing. There are also ongoing, structural declines occurring in large categories of spend tied to feature-film content production and traditional Pay TV business models. While there is new demand from buyers in the creator economy and with AV use cases, vendor expectations should remain modest given the level of spend recorded in sell-out revenue for the product categories aligning with those use cases.

More interesting than the aggregates is the profiling of the underlying product and service level data, where a clear divergence in growth profiles is observed. For instance, the acceleration of the IP transition has driven substantial investment across associated product categories. While cloud expenditures are still increasing, as anticipated by demand-side data, there has been a noticeable slowdown in growth.

If you are interested in licensing the Report or exploring its findings in greater detail, please contact us for more information.

It Takes a Global Community

Executives need to make decisions based on reliable views of market sizing, growth rates, and competitive dynamics. Detail matters when making strategic decisions in a global industry with the amount of product and service diversity across the media value chain and a large, fragmented community of suppliers.

Devoncroft has a longstanding track record of delivering accurate, timely, and highly granular market intelligence relied upon by senior decision-makers across the global media technology sector.

Providing this information at the level of granularity required is only made possible through the extensive collaboration Devoncroft has enjoyed with both buyers and suppliers of media technology globally.

We’re grateful to the many companies on both sides of the industry that have contributed to our ongoing efforts to provide the most authoritative and accurate market intelligence products and services in the industry.

These contributions take many forms, ranging from assistance in developing the underlying category segmentation, to discussions of end-user budget allocations and spending plans, to supplier and service provider commentary on market developments impacting sales levels, to the submission of confidential budget and revenue figures.

Many thanks to all contributors to this report.

Note on Methodology:

This Report provides a comprehensive overview of professional applications for media technology products and services. As the role of media has expanded, so has the report. When new applications are identified, they are incorporated not only into the current year, but also into prior years so that the historical data remains comparable on a like-for-like basis.

Consequently, the aggregate figure is higher than in prior editions of this report, as newly identified applications have been incorporated across the historical dataset. This reflects ongoing dialogue with senior executives across the media technology sector, including end-users, technology vendors, and service providers. For example, the 2026 edition includes expanded coverage of areas such as advertising workflows and Pro AV applications.

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