New Devoncroft Report Provides Comprehensive Media Technology Market Sizing and Analysis

Aggregate Media Technology Sector Revenue Declined by 2.4% in 2025

The total market value for media technology products and services declined by 2.4% in 2025 to $67.3 billion. Industry revenues in 2026 are expected to increase slightly relative to 2025.

These findings are outlined in Devoncroft’s new Market Sizing and Analysis Report, published this week. The report provides detailed market sizing and analysis for more than 200 product and service categories across nine high-level segments and more than 30 sub-segments.

Several catalysts should drive sector spending in 2026. Major even-year events such as the Winter Olympics, the FIFA World Cup, and the U.S. midterm elections each require significant spending on media technology products, services, and associated infrastructure. The transition to IP-based connectivity across the media value chain will continue to be a strategic driver of sector investment. AI-related spending, which rose materially in 2025, looks set to continue into 2026, although it is still too early to judge the scale of its impact on the sector as a whole.

Managed services, which are expected to account for 55% of aggregate industry revenue in 2026, are projected to grow by approximately 1.1%. This growth is expected to help offset ongoing declines in product revenues, particularly in categories tied to legacy operations.

At the same time, media companies are increasingly focused on monetization, driven by greater personalization, more automated operations, and multi-platform distribution. This includes publishing content across linear television, VOD, live streaming, and a growing range of digital platforms in formats designed to increase relevance, engagement, and commercial return.

These shifts are taking place against a backdrop of broader structural change across the sector, including cloud adoption, the transition to IP, early AI investment, corporate activity such as M&A, regulatory developments, and changing priorities among media companies as they adapt their operating models and technology strategies.

These and other findings from the report will be discussed in greater detail at the 2026 Devoncroft Executive Summit | Las Vegas.

Aggregate market performance is only part of the story. Devoncroft’s Market Sizing and Analysis Report provides a detailed view of the global media technology sector, including market sizing figures and analysis for more than 200 product and service categories across nine high-level segments and more than 30 sub-segments….

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If you are interested in licensing the Report or exploring its findings in greater detail, please contact Devoncroft partners for more information.

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