2021 Big Broadcast Survey (BBS) Reports Now Available

Josh Stinehour | January 24, 2022

The 2021 Big Broadcast Survey Reports are now available.

Survey responses to the latest Big Broadcast Survey (BBS) were gathered throughout the 2021 calendar year from several thousand global media technology professionals. Participants span broadcasters, playout centers, post-production facilities, OTT service providers, outside broadcast providers, and an ever-increasing set of audio & video professionals working outside of the the media industry.

This past edition was the 13th consecutive year Devoncroft Partners has conducted the BBS, which remains the largest annual demand-side study of the global broadcast and media technology sector. Each year we update the suppliers, product categories, and market trends profiled based on feedback from technology vendors, media companies, and investors.

The unique circumstances encountered in 2020, caused a slight extension to the usual cadence of the 2021 survey efforts (versus the more typical early fall publication). Those same unique circumstances offer a fascinating baseline to view the 2021 responses on budgets, trends, next-generation technology deployments, and views of individual technology suppliers.

We will publish selected highlights from the current BBS reports on this blog. These articles will post on a semi-regular basis, so please check back often.  To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.

For those parties interested in additional information on the full 2021 BBS reports, please call or email us.

Three types of 2021 BBS reports are available for interested parties:

  • 2021 BBS Global Brand Reports: provide deep insight into how each more than 100 media technology suppliers (see full list below) are perceived by technology buyers, along with comprehensive benchmarking of media technology vendors on a wide variety of metrics
  • 2021 BBS Product Reports: provide detailed information from buyers, specifiers, and users of media technology products in 27 separate categories (see full list below)
  • 2021 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, current and future plant infrastructure, media technology budgets, and planned deployment of new technologies including UHD/4K, Cloud-based services, and IP-based technology infrastructure

The below table of logos (in alphabetical order) lists the technology vendor brands covered in the 2021 BBS.



Technology Product Categories & Vendor Brands Covered in the 2021 BBS, by Application Area

Acquisition & Production:

Cloud Production / Collaboration
Blackbird, Frame.io, Grabyo, Grass Valley, Vmix

ENG Cameras
Hitachi, Ikegami, JVC, Panasonic, Sony

Graphics & Branding
Adobe, Avid, ChyronHego, Ross Video, Vizrt

Large Format Single Sensor Cameras
ARRI, Blackmagic Design, Canon, Panasonic, Red Digital Cinema, Sony

Production Switchers
Blackmagic Design, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Sony

Studio / System Cameras
Grass Valley, Hitachi, Ikegami, Panasonic, Sony


Post Production:

Digital Audio Workstations
Abelton, Apple, Avid, Cakewalk, Propellerhead, Steinberg

Video Editing
Adobe, Apple, Avid, Blackmagic Design, Grass Valley


Content Communications & Infrastructure:

Bonded Cellular
aviwest, Dejero, LiveU, Teradek, TVU

IT Switch / Router
Arista Networks, Cisco, Huawei, Juniper Networks

Signal Processing / Interfacing / Modular / Routing
Aja Video, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communications, Lawo, Ross Video

Video Transport
Evertz, Lawo, MediaKind, Media Links, Net Insight, Nevion, Riedel



Audio Consoles
Allen & Heath, Avid, Calrec, Digico, Lawo, Solid State Logic, Soundcraft, Studer, Wheatstone, Yamaha

Intercom / Talkback
Clear-Com, Riedel, RTS Intercom Systems

AKG, Audio-Technica, beyerdynamic, DPA Microphone, Electro-Voice, Marshall Electronics, Neumann, Rode, Schoeps, Sennheiser, Shure, Sony

Audio Monitors (speakers)
Avid, Genelec, JBL, KRK Systems, Mackie



High Performance Shared Storage
Avid, Dell EMC, Editshare, NetApp, Quantum, Qumulo

Production Servers
Avid, EVS, Grass Valley, Harmonic, Rohde & Schwarz


System Automation & Control:

Broadcast Business Management Systems
Imagine Communications, MediaGeniX, Operative, Vidispine (arvato/S4M), WideOrbit

Media Asset Management
Avid, Dalet, Evertz, EVS, Prime Focus Technologies, Tedial, Vidispine, Vizrt, VSN

Aspera (IBM), Avid, bebop, Dalet, Ownzone (Ateliere), SDVI, Sony, Telestream


Playout and Delivery:

ateme, AWS Elemental, Harmonic, MediaKind, Syndamedia, Telestream

ateme, Evertz, Grass Valley, Harmonic, Imagine Communications, Playbox, Rohde & Schwarz

Comark, GatesAir, Hitachi, Nautel, NEC, Rohde & Schwarz


Test, Quality Control and Monitoring:

Monitoring and Analytics
Bitmovin, Conviva, Mux, Skyline, TAG, Telestream

Evertz, Grass Valley, Imagine Communications, Lawo, TAG


Managed Services

Public Cloud
Alibaba, AWS, Google Cloud, Microsoft Azure



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