The 2021 Big Broadcast Survey Reports are now available.
Survey responses to the latest Big Broadcast Survey (BBS) were gathered throughout the 2021 calendar year from several thousand global media technology professionals. Participants span broadcasters, playout centers, post-production facilities, OTT service providers, outside broadcast providers, and an ever-increasing set of audio & video professionals working outside of the the media industry.
This past edition was the 13th consecutive year Devoncroft Partners has conducted the BBS, which remains the largest annual demand-side study of the global broadcast and media technology sector. Each year we update the suppliers, product categories, and market trends profiled based on feedback from technology vendors, media companies, and investors.
The unique circumstances encountered in 2020, caused a slight extension to the usual cadence of the 2021 survey efforts (versus the more typical early fall publication). Those same unique circumstances offer a fascinating baseline to view the 2021 responses on budgets, trends, next-generation technology deployments, and views of individual technology suppliers.
We will publish selected highlights from the current BBS reports on this blog. These articles will post on a semi-regular basis, so please check back often. To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.
For those parties interested in additional information on the full 2021 BBS reports, please call or email us.
Three types of 2021 BBS reports are available for interested parties:
- 2021 BBS Global Brand Reports: provide deep insight into how each more than 100 media technology suppliers (see full list below) are perceived by technology buyers, along with comprehensive benchmarking of media technology vendors on a wide variety of metrics
- 2021 BBS Product Reports: provide detailed information from buyers, specifiers, and users of media technology products in 27 separate categories (see full list below)
- 2021 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, current and future plant infrastructure, media technology budgets, and planned deployment of new technologies including UHD/4K, Cloud-based services, and IP-based technology infrastructure
The below table of logos (in alphabetical order) lists the technology vendor brands covered in the 2021 BBS.
Technology Product Categories & Vendor Brands Covered in the 2021 BBS, by Application Area
Acquisition & Production:
Cloud Production / Collaboration
Blackbird, Frame.io, Grabyo, Grass Valley, Vmix
Hitachi, Ikegami, JVC, Panasonic, Sony
Graphics & Branding
Adobe, Avid, ChyronHego, Ross Video, Vizrt
Large Format Single Sensor Cameras
ARRI, Blackmagic Design, Canon, Panasonic, Red Digital Cinema, Sony
Blackmagic Design, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Sony
Studio / System Cameras
Grass Valley, Hitachi, Ikegami, Panasonic, Sony
Digital Audio Workstations
Abelton, Apple, Avid, Cakewalk, Propellerhead, Steinberg
Adobe, Apple, Avid, Blackmagic Design, Grass Valley
Content Communications & Infrastructure:
aviwest, Dejero, LiveU, Teradek, TVU
IT Switch / Router
Arista Networks, Cisco, Huawei, Juniper Networks
Signal Processing / Interfacing / Modular / Routing
Aja Video, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communications, Lawo, Ross Video
Evertz, Lawo, MediaKind, Media Links, Net Insight, Nevion, Riedel
Allen & Heath, Avid, Calrec, Digico, Lawo, Solid State Logic, Soundcraft, Studer, Wheatstone, Yamaha
Intercom / Talkback
Clear-Com, Riedel, RTS Intercom Systems
AKG, Audio-Technica, beyerdynamic, DPA Microphone, Electro-Voice, Marshall Electronics, Neumann, Rode, Schoeps, Sennheiser, Shure, Sony
Audio Monitors (speakers)
Avid, Genelec, JBL, KRK Systems, Mackie
High Performance Shared Storage
Avid, Dell EMC, Editshare, NetApp, Quantum, Qumulo
Avid, EVS, Grass Valley, Harmonic, Rohde & Schwarz
System Automation & Control:
Broadcast Business Management Systems
Imagine Communications, MediaGeniX, Operative, Vidispine (arvato/S4M), WideOrbit
Media Asset Management
Avid, Dalet, Evertz, EVS, Prime Focus Technologies, Tedial, Vidispine, Vizrt, VSN
Aspera (IBM), Avid, bebop, Dalet, Ownzone (Ateliere), SDVI, Sony, Telestream
Playout and Delivery:
ateme, AWS Elemental, Harmonic, MediaKind, Syndamedia, Telestream
ateme, Evertz, Grass Valley, Harmonic, Imagine Communications, Playbox, Rohde & Schwarz
Comark, GatesAir, Hitachi, Nautel, NEC, Rohde & Schwarz
Test, Quality Control and Monitoring:
Monitoring and Analytics
Bitmovin, Conviva, Mux, Skyline, TAG, Telestream
Evertz, Grass Valley, Imagine Communications, Lawo, TAG
Alibaba, AWS, Google Cloud, Microsoft Azure
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