Ad-tech

Comparing Commercial Importance of Industry Trends in 2024 versus 2023

This is the second of a series of articles that discuss select findings from Devoncroft’s 2024 Big Broadcast Survey (BBS), the largest annual global study of media technology industry trends,...

Analysis, Market Research

2024 Rankings of Most Important Commercial Trends in Global Media Technology Sector

This is the first of a series of articles that discuss select findings from Devoncroft’s 2024 Big Broadcast Survey (BBS), the largest annual global study of media technology industry trends,...

Analysis, Media Technology M&A

A Closer Review of Nielsen’s Acquisition of Sorenson Media, and the Continued Promise of Ad-Tech

Nielsen Acquires Sorenson Media out of bankruptcy