This is the third of a series of articles that discuss select findings from Devoncroft’s 2026 Big Broadcast Survey (BBS), the largest annual global study of media technology industry trends, technology purchasing plans, and benchmarking of technology vendor brands.

Global media technology purchasers and end-users contributing to the annual Big Broadcast Survey (BBS) are asked to rank their opinion of media technology suppliers’ brands on a wide range of metrics.  This information is used to create a series of reports , which enables covered technology suppliers to understand their competitive position in the market.

To thank respondents for providing feedback, a complimentary copy of the 2026 BBS Executive Summary has been provided to all participants. Other parties interested in the summary-level results from this year’s survey efforts may purchase a copy of the 2026 BBS Executive Summary (link to storefront to purchase copy).

The focus of this post is how respondents ranked technology suppliers in terms of their overall opinion.  Research participants were asked to rank their “overall opinion” of technology suppliers on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Please note only technology purchasers and end-user responses are included in the opinion scores, as opposed to other technology suppliers or industry observers.  Also, the inclusion of any brand in the tables in this article is dependent on available sample size. For the 2026 BBS, more than 100 technology suppliers were profiled across 31 individual product categories. It is possible that a highly regarded brand was excluded from these findings based on a low sample size.

Results are shown in an overall industry “league table” that shows the 30 highest ranked suppliers (presented in alphabetical order) by global respondents for the metric “overall opinion.” Breakouts for individual geographic regions are available in the 2026 Big Broadcast Survey Executive Summary.

Taking the global opinion league table together with tables for the individual geographies of Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific, there are a total of 55 vendors included in one of those four league tables.

The frequency of brand appearances across the four geographic opinion league tables (Global, Americas, EMEA, and Asia Pacific) is the following:

• Nine brands are included in each of the four opinion league tables;
• Thirteen brands are included in three of the league tables;
• Twelve are included in two of the league tables; and
• Twenty-one are included in a single league table.

The vendors associated with those frequencies are listed in the 2026 Big Broadcast Survey Executive Summary (link to storefront to purchase copy).

Please keep in mind when reviewing this information that all data in these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS.  Also, the charts in this posting measure the responses of all 2026 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for media technology products.

To get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

The information in this article is based on select findings from the 2026 Big Broadcast Survey (BBS), a global study of media technology industry trends, technology purchasing plans, and benchmarking of technology vendor brands. Several thousand media professionals in 100+ countries took part in the 2026 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast and media industry. The BBS is published annually by Devoncroft Partners.

Granular analysis of these results is available as part of various reports based on the 2026 BBS data set. For more information about this report, please contact Devoncroft Partners.

Related Content:

2026 Big Broadcast Survey Reports Available

2026 Rankings of Most Important Commercial Trends in Global Media Technology Sector

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