2020 Big Broadcast Survey (BBS) Reports Now Available

Josh Stinehour | September 10, 2020

The 2020 Big Broadcast Survey Reports are now available.

2020 is the 12th consecutive year Devoncroft Partners has conducted the Big Broadcast Survey (BBS), the largest annual demand-side study of the global broadcast and media technology sector.  Each year we update the suppliers, product categories, and market trends profiled based on feedback from technology vendors, media companies, and investors.

Unique circumstances were introduced into the 2020 data collection efforts by the global business disruption from the COVID pandemic.  We paused survey collection efforts in early March to modify certain questions to better understand how the business disruption was impacting technology end-user priorities.  Since responses were roughly evenly split before vs. after the disruption, the 2020 BBS Reports illustrate both the nature and the magnitude of several developments in the global media technology sector stemming from COVID.

In aggregate, several thousand global technology professionals participated in the BBS during 2020, providing candid feedback on budgets, trends, technology deployments, and individual technology suppliers.  Again, how these opinions changed in the context of the market disruption of 2020 is illuminating.

As with past years, we will publish selected highlights from this year’s BBS reports on the Devoncroft website.  These articles are posted on a semi-regular basis, so please check back often.  To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.

For those parties interested in additional information on the full 2020 BBS reports, please call or email us.

Three types of 2020 BBS reports are available:

  • 2020 BBS Global Brand Reports: provide deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics
  • 2020 BBS Product Reports: provide detailed information from buyers, specifiers, and users of broadcast technology products in 30 separate categories (see full list below)
  • 2020 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, current and future plant infrastructure, broadcast technology budgets, and planned deployment of new technologies including UHD/4K, Cloud-based services, and IP-based technology infrastructure

The below table of logos (in alphabetical order) lists the technology vendor brands covered in the 2020 BBS.


Technology Product Categories & Vendor Brands Covered in the 2020 BBS, by Application Area

Acquisition & Production:

ENG Cameras
Hitachi, Ikegami, JVC, Panasonic, Sony

Graphics & Branding
Adobe, Avid, ChyronHego, Imagine Communications, Ross Video, Vizrt

Large Format Single Sensor Cameras
ARRI, Blackmagic Design, Canon, Panasonic, RED, Sony

Production Switchers
Blackmagic Design, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Sony

Studio / System Cameras
Grass Valley, Hitachi, Ikegami, JVC, Panasonic, Sony


Post Production:

Digital Audio Workstations
Ableton, Apple, Avid, Cakewalk, Propellerhead, Steinberg

Video Editing
Adobe, Apple, Avid, Blackmagic Design, Editshare, Grass Valley



Bonded Cellular
aviwest, Dejero, LiveU, Teradek, TVU

IT Switch / Router
Arista Networks, Cisco, DellEMC, HPE, Huawei, Juniper

Routing Switchers
AJA Video, Blackmagic Design, Evertz, Grass Valley, Imagine Communications, Ross Video

Signal Processing / Interfacing / Modular
AJA Video, Axon, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communication, Lawo, Ross Video

Video Transport
Evertz, Harmonic, Lawo, MediaKind, Media Links, Net Insight, Nevion, Riedel, Synamedia



Audio Consoles
Allen & Heath, Avid, Calrec, Digico, Lawo, Soundcraft, Studer, Wheatstone, Yamaha

Intercom / Talkback
Clear-Com, Riedel, RTS Intercom Systems

AKG, Audio-Technica, beyerdynamic, DPA Microphone, Electro Voice, Marshall Electronics, Neumann, Rode, Schoeps, Sennheiser, Shure, Sony

Monitors (speakers)
Avid, Genelec, JBL, KRK Systems, Mackie



High Performance Shared Storage:
Avid, Harmonic, HPE, Dell EMC, NetApp, Quantum, Qumulo

Playout / Transmission Servers
EVS, Grass Valley, Harmonic, Imagine Communications

Production Servers
Avid, EVS, Grass Valley, Harmonic, Rohde & Schwarz


System Automation and Control:

Broadcast Business Management Systems
arvato/S4M, Imagine Communications, MediaGeniX, Operative, WideOrbit

Media Asset Management
arvato/S4M, Avid, Dalet, EVS, Imagine Communications, Prime Focus Technologies, Tedial, Vizrt, VSN

Playout Automation
Grass Valley, Imagine Communications

Workflow Orchestration / BPM
Aspera, Avid, Imagine Communications, Ooyala, Sony, Telestream


Playout and Delivery:

Encoding / Transcoding
ateme, AWS Elemental, Harmonic, Imagine Communications, MediaKind, Synamedia, Telestream

Integrated Playout (Channel in a Box)
Evertz, Grass Valley, Harmonic, Imagine Communications, Playbox

On-line / Streaming Video Delivery Platforms
accedo, brightcove, deltatre, Kaltura

Comark, GatesAir, Hitachi, Nautel, NEC, Rohde & Schwarz


Test, Quality Control and Monitoring:

Axon, Evertz, Grass Valley, Imagine Communications, Lawo, TAG

Test & Measurement
IneoQuest (Telestream), Leader, Rohde & Schwarz, Skyline, Tektronix


Managed Services

Content Delivery Networks (CDN)
AWS, Akamai, CenturyLink, Limelight, Verizon Media

Public Cloud
Alibaba, AWS, Google Cloud, Microsoft Azure



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