The 2020 Big Broadcast Survey Reports are now available.
2020 is the 12th consecutive year Devoncroft Partners has conducted the Big Broadcast Survey (BBS), the largest annual demand-side study of the global broadcast and media technology sector. Each year we update the suppliers, product categories, and market trends profiled based on feedback from technology vendors, media companies, and investors.
Unique circumstances were introduced into the 2020 data collection efforts by the global business disruption from the COVID pandemic. We paused survey collection efforts in early March to modify certain questions to better understand how the business disruption was impacting technology end-user priorities. Since responses were roughly evenly split before vs. after the disruption, the 2020 BBS Reports illustrate both the nature and the magnitude of several developments in the global media technology sector stemming from COVID.
In aggregate, several thousand global technology professionals participated in the BBS during 2020, providing candid feedback on budgets, trends, technology deployments, and individual technology suppliers. Again, how these opinions changed in the context of the market disruption of 2020 is illuminating.
As with past years, we will publish selected highlights from this year’s BBS reports on the Devoncroft website. These articles are posted on a semi-regular basis, so please check back often. To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.
For those parties interested in additional information on the full 2020 BBS reports, please call or email us.
Three types of 2020 BBS reports are available:
- 2020 BBS Global Brand Reports: provide deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics
- 2020 BBS Product Reports: provide detailed information from buyers, specifiers, and users of broadcast technology products in 30 separate categories (see full list below)
- 2020 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, current and future plant infrastructure, broadcast technology budgets, and planned deployment of new technologies including UHD/4K, Cloud-based services, and IP-based technology infrastructure
The below table of logos (in alphabetical order) lists the technology vendor brands covered in the 2020 BBS.
Technology Product Categories & Vendor Brands Covered in the 2020 BBS, by Application Area
Acquisition & Production:
Hitachi, Ikegami, JVC, Panasonic, Sony
Graphics & Branding
Adobe, Avid, ChyronHego, Imagine Communications, Ross Video, Vizrt
Large Format Single Sensor Cameras
ARRI, Blackmagic Design, Canon, Panasonic, RED, Sony
Blackmagic Design, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Sony
Studio / System Cameras
Grass Valley, Hitachi, Ikegami, JVC, Panasonic, Sony
Digital Audio Workstations
Ableton, Apple, Avid, Cakewalk, Propellerhead, Steinberg
Adobe, Apple, Avid, Blackmagic Design, Editshare, Grass Valley
aviwest, Dejero, LiveU, Teradek, TVU
IT Switch / Router
Arista Networks, Cisco, DellEMC, HPE, Huawei, Juniper
AJA Video, Blackmagic Design, Evertz, Grass Valley, Imagine Communications, Ross Video
Signal Processing / Interfacing / Modular
AJA Video, Axon, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communication, Lawo, Ross Video
Evertz, Harmonic, Lawo, MediaKind, Media Links, Net Insight, Nevion, Riedel, Synamedia
Allen & Heath, Avid, Calrec, Digico, Lawo, Soundcraft, Studer, Wheatstone, Yamaha
Intercom / Talkback
Clear-Com, Riedel, RTS Intercom Systems
AKG, Audio-Technica, beyerdynamic, DPA Microphone, Electro Voice, Marshall Electronics, Neumann, Rode, Schoeps, Sennheiser, Shure, Sony
Avid, Genelec, JBL, KRK Systems, Mackie
High Performance Shared Storage:
Avid, Harmonic, HPE, Dell EMC, NetApp, Quantum, Qumulo
Playout / Transmission Servers
EVS, Grass Valley, Harmonic, Imagine Communications
Avid, EVS, Grass Valley, Harmonic, Rohde & Schwarz
System Automation and Control:
Broadcast Business Management Systems
arvato/S4M, Imagine Communications, MediaGeniX, Operative, WideOrbit
Media Asset Management
arvato/S4M, Avid, Dalet, EVS, Imagine Communications, Prime Focus Technologies, Tedial, Vizrt, VSN
Grass Valley, Imagine Communications
Workflow Orchestration / BPM
Aspera, Avid, Imagine Communications, Ooyala, Sony, Telestream
Playout and Delivery:
Encoding / Transcoding
ateme, AWS Elemental, Harmonic, Imagine Communications, MediaKind, Synamedia, Telestream
Integrated Playout (Channel in a Box)
Evertz, Grass Valley, Harmonic, Imagine Communications, Playbox
On-line / Streaming Video Delivery Platforms
accedo, brightcove, deltatre, Kaltura
Comark, GatesAir, Hitachi, Nautel, NEC, Rohde & Schwarz
Test, Quality Control and Monitoring:
Axon, Evertz, Grass Valley, Imagine Communications, Lawo, TAG
Test & Measurement
IneoQuest (Telestream), Leader, Rohde & Schwarz, Skyline, Tektronix
Content Delivery Networks (CDN)
AWS, Akamai, CenturyLink, Limelight, Verizon Media
Alibaba, AWS, Google Cloud, Microsoft Azure
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