Devoncroft is today publishing the first installment of an index tracking Cloud Adoption in the global broadcast and media industry. You may download a complimentary copy by clicking the below link.
The index is intended as a public reference on the media industry’s historical, current, and forecasted adoption of cloud-based technologies (both private and public) for media operations.
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It combines a decade of Devoncroft research on technology adoption in the media sector with Big Broadcast Survey data to arrive a simple, single value representing both current and anticipated adoption of cloud technologies.
We will publish updates to this index at regular intervals based on the ongoing research activities of Devoncroft.
How to Interpret the Index
We have chosen an index to keep the presentation simple and well-understood. Please note the calculated index values do not have standalone meaning. Rather, given the construction of the index, the percentage change in the index is a proxy for the percentage change and anticipated percentage change in the adoption profile of cloud-based technologies.
This index was only possible after consultation with many industry stakeholders on how best to combine and visualize the underlying data. Thank you to all our supporters who made this index possible.
We plan to continue to improve this regular index based on feedback from the global media technology community.
If you would like to share any comments or suggestions for the index or if you would like to become a direct supporter of the index, please contact us.
Upcoming Index Expansion
A more detailed version of the index will publish later this month providing greater detail on the individual research components constituting the Cloud Adoption Index.
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