Syndicated Market Research Products & Services

Devoncroft works primarily in the media technology sector, where we are widely-recognized as thought leaders in market intelligence and strategic industry analysis.

We’ve worked in the media and broadcast sector for three decades, and we understand this industry inside-and-out. We’re fascinated by this industry and we embrace (and understand at a deep level) its international diversity, fragmentation, complexity, interoperability issues, and especially the commercial and business model challenges facing both buyers and suppliers of media technology product and services.

We started Devoncroft more than a decade ago because we believed the media technology sector needs (and deserves) better data, better analysis, and more actionable insight from real industry thought leaders and experts.

Beginning with the annual Big Broadcast Survey — now in its 15th year, and still the largest and most comprehensive demand-side study of the global media technology industry – we’ve been delivering unique insights ever since. Today we publish a variety of syndicated market research reports, tracking studies, technology adoption indices, and widely-referenced industry analysis documents.

Big Broadcast Survey

The Definitive Voice of the Media Technology Buyer

The Big Broadcast Survey (BBS) is the largest and most comprehensive market study of the broadcast industry.

We’ve been conducting the BBS (in 10 languages) each year for the past decade, with regular participation from 6,000 – 10,000 media technology executives, including senior decision makers at the biggest players in the industry. The unrivaled richness of the BBS data set provides Devoncroft with unique insight into the factors that move markets, as well as the brands that are most likely to be successful over time.

BBS Reports deliver actionable insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; broadcast plant and operational infrastructure; broadcast technology budgets; products being evaluated for purchase; and detailed opinions of vendor brands.

Unique Benefits of Devoncroft BBS Reports:

GAIN INSIGHT, IMPROVE STRATEGIC DECISIONS

BBS Market, Brand, and Product Reports help readers better understand the commercial intent of buyers; as well as the drivers and attributes that influence and shape customer perception of major broadcast industry vendor brands. This valuable information can be used in a variety of ways to improve strategic decision making, customer engagement, marketing strategy, and sales execution.

 

GRANULAR ANALYSIS

All BBS Reports present multiple views of data, segmented by geography and customer type (e.g. broadcasters, playout centers, recording studios, systems integrators, etc). This enables granular data analysis of trends; customer budgets; projects; purchase intent; and brand perception. Custom segmentation of the data is also available from Devoncroft Partners.

INDUSTRY BENCHMARKING AND RANKING OF VENDOR BRANDS

Both the BBS Brand and Product Reports provide valuable insight into the market’s perception of broadcast technology vendors. Using numerous metrics, brands are benchmarked and ranked for the overall industry and/or against specific competitors.

 

Media Technology Industry Tracking Studies and Indices

Unique, Actionable, and Insightful M&E Market Data

Wouldn’t it be great if there was data available about the media and broadcast industry that indicated where we are in the adoption of key technologies, whether trade-show talking points will turn into actual deployments, and where money is being spent by actual customers?

There is, and it’s only available from Devoncroft Partners.

Devoncroft believes the media technology sector needs (and deserves) better data, better analysis, and more actionable insight from real industry thought leaders and experts, so we continually take the pulse of the industry, crunch the numbers, and then publish relevant and actionable metrics.

Examples include:

  • The Devoncroft “Broadcast and Media & Entertainment IP Adoption Index”
  • The Devoncroft “Broadcast and Media & Entertainment Cloud Adoption Index
  • The Devoncroft “Broadcast and Media & Entertainment AI/ML Adoption Index”
  • The Devoncroft “Broadcast and Media & Entertainment Global Trend Index”
  • The Devoncroft “Broadcast and Media & Entertainment Global Project Index”

These unique indices (which are available for free or for a nominal charge) provide valuable and actionable insight that media technology strategists can use as part of their business planning.

The Devoncroft Media Technology Market Sizing Report

Comprehensive Broadcast and Media Technology Market Sizing and Forecasting

The Devoncroft Market Sizing Report is widely recognized as the most authoritative market-sizing and forecasting report in the media technology, broadcast and digital media industries.

It is the only Report where broadcast industry suppliers come together in a collaborative partnership, under a mutually-agreed framework of strict confidentiality, to share their revenue data, future forecasts, and detailed information on what drives their businesses.

Having authored media technology market sizing reports for more than a decade, Devoncroft is considered by many to be the definitive source for broadcast and media technology market sizing, analysis, and insight. 

We have developed and continually refined a bottom-up data model that encompasses nearly 4,000 companies,  ranging from large service providers and technology vendors to small start-up businesses just breaking into the industry; and draws on actual and future projected revenue and product shipment data supplied to us by media technology vendors and service providers under a collaborative data sharing framework and governed by strict confidentiality. 

Devoncroft augment supplier-provided revenue figures through a variety of methods, including interviews with hundreds of industry insiders (broadcasers, media companies, sports leagues, teams and federations, media service providers, technology suppliers), publicly available information, and exhaustive research into each industry segment, sub-segment, and product category.

This exhaustive approach allows us to profile, segment, and count sell-out revenue of media technology supplier and service providers globally, to create and deliver actionable insights and authoritative market sizing figures that are essential tools for executive decision-makers in the media technology sector.

The Devoncroft Report that provides a comprehensive overview of the media technology sector, including provides market sizing and analysis for more than 250 product and service categories grouped across nine high-level segments and thirty-one sub-segments.