This is the third of a series of articles that discuss select findings from Devoncroft’s 2024 Big Broadcast Survey (BBS), the largest annual global study of media technology industry trends, technology purchasing plans, and benchmarking of technology vendor brands.
We recently opened the 2025 Big Broadcast Survey, the 17th year of Devoncroft’s annual demand-side study of the global media sector. It serves as a prompt to reflect on the brand rankings recorded during the 2024 year and encourage technology buyers to register updated views for 2025 (take 2025 BBS here , complimentary copy of 2024 BBS Executive Summary upon completion).
As with each year, global media professionals responding to the annual Big Broadcast Survey (BBS) are asked to rank their opinion of media technology supplier’s brands on a wide range of metrics. This information is used to create a series of reports , which enable these technology suppliers to understand their competitive position in the market.
For the 2024 BBS, more than 100 technology suppliers were profiled across 29 individual product categories.
The focus of this post is how technology suppliers were ranked by respondents in terms of their overall opinion of these suppliers. Research participants were asked to rank their “overall opinion” of technology suppliers on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.
Please note only technology purchasers and end-users responses where included in the opinion scores, as opposed to other technology suppliers or industry observers. Also, the inclusion of any brand in the tables in this article is dependent on available sample size. It is possible that a highly regarded brand was excluded from these findings based on sample size.
Results are shown in an overall industry “league table” that shows the 30 highest ranked suppliers by global respondents for the metric “overall opinion.” Breakouts for individual geographic regions are available in the 2024 Big Broadcast Survey Executive Summary (link to storefront to purchase copy).
Taking the global opinion league table together with tables for the individual geographies of Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific, there are a total of 49 vendors included in one of those four league tables.
The frequency of brand appearances across the four geographic opinion league tables (Global, Americas, EMEA, and Asia Pacific) is the following:
- Twelve brands are included in each of the four opinion league tables;
- Twelve brands are included in three of the league tables;
- Eleven are included in two of the league tables; and
- Fourteen are included in a single league table.
The specific frequency are listed in the 2024 Big Broadcast Survey Executive Summary (link to storefront to purchase copy).
Please keep in mind when reviewing this information that all data in these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS. Also, the charts in this posting measure the responses of all 2024 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.
To get full value from this data, it is necessary to evaluate these results on a granular basis. If you would like more information, please contact Devoncroft Partners.
The information in this article is based on select findings from the 2024 Big Broadcast Survey, a global study of media industry trends, technology purchasing plans, and benchmarking of media technology vendor brands. Several thousand media professionals in 100+ countries took part in the 2024 BBS, making it the largest and most comprehensive market study ever conducted in the media industry.
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