2018 IBC Show Devoncroft Executive Summit: Speakers



Geir Bryn-Jensen

Chief Executive Officer


Geir Bryn-Jensen brings over 20 years’ experience in international business development and sales within the telecom, broadcast and IT industries. Before joining Nevion in 2010 as executive vice president of sales, he spent six years as managing director/country manager at CA Norway AS (Computer Associates). Prior to this, he was a manager at Accenture’s Media & Entertainment practice in Norway, following six years at Telenor in various business development roles. Geir has an MBA in Strategic Management from the Norwegian School of Business Administration (NHH) in Bergen and a Bachelor of Science in Communication Engineering from the University of Kent.


Thomas Edwards

VP, Engineering & Development


Thomas Edwards is VP, Engineering & Development at FOX Networks Engineering & Operations, where he works on advanced technology development, such as UHD, OTT, and live IP production systems.

Previous to joining FOX in 2007, he managed the engineering planning of the PBS video interconnection, and streaming media for the ISP DIGEX.

He holds an M.S. in EE from the University of Maryland, is a board member of the Streaming Video Alliance, chair of SMPTE 32NF-60 WG on Video over IP, a SMPTE Fellow, and recipient of the SMPTE Workflow Systems Medal




Simon Farnsworth

EVP Engineering & Operations EMEA & APAC

Simon Farnsworth is EVP Technology & Operations, EMEA & APAC at Discovery.

Previously he served Discovery’s as SVP Olympic Technical Distribution, where he was responsible for for strategic oversight of content aggregation and signal distribution, managing the transport of content from the Olympic Games venue sites to Discovery.

Farnsworth brings deep commercial and technical experience having held several senior positions at Globecast, spanning more than ten years. He has lived and worked in Sydney as CEO of Globecast Australia responsible for growing the revenue and profitability of the business before leading the sale and subsequent integration of the business to Telstra.


Steve Fish 

VP Media & Technology Architecture

Steve Fish is vice president Media and Technology Architecture Turner International, responsible for leading the strategic direction of the content supply chain technology solutions across the Turner International group, to balance efficient operations with high agility ready to service new product offerings.

He took up this role in Jan 2016 having lead the Technology and Operations group for Turner EMEA.

Steve has been in the media industry for his whole career specialising in transforming Media Supply Chain technology and broadcasting from both a technology and operations perspective, he has been actively involved in various industry bodies working on standards and standardisation particularly in areas of interoperability, interchange and sharing.



Dr. Abe Peled

Senior Advisor

Dr Abe Peled is a Partner at CyberCloud Ventures, investing in cyber start-ups.

He also is a Senior Adviser to the Permira Private Equity Tech Group and Chairs TeamViewer, and is the Senior Independent Director on the Board of Inmarsat Plc.

On May 1, 2018 Permira acquired the Cisco Video Business Unit, and announced that Dr. Peled will Chair the new Company to be formed upon closing.

In 1995 Dr Abe Peled was appointed CEO of NDS Group Ltd, a company focused on conditional access for digital pay-TV, at that time a fully owned subsidiary of News Corp. In November 1999 NDS Group plc. went public on NASDAQ valued at $1B. In 2004 Dr Peled was appointed Chairman and CEO of NDS Group plc. In February 2009 NDS was taken private by News Corp. and Permira Funds at a $3.6B valuation. During his tenure NDS Group expanded twenty-five fold reaching over $1B in revenue and became the leading provider of content protection and software solutions to pay-TV providers worldwide. In March of 2012 Cisco announced the acquisition of NDS Group Ltd. for $5B. The transaction closed in August 2012 and Abe served as Senior Vice President of Strategy at Cisco’s Video and Collaboration Group till January 2014.

Prior to joining NDS, from 1974 to 1993 Abe worked at IBM’s Research Division in the United States, initially as a research scientist and later in research management. From 1985 to 1993, he held the position of Vice President for Systems and Software, a role in which he had management responsibility for all worldwide research and advanced development activities in these areas. While at IBM he helped bring to market, relational database and RISC technologies. He also lead the search for new ways for IBM Research to have an impact in the marketplace including, initiating the Chess Machine Project – Deep Blue which became the predecessor to Watson, and an internal start-up featured in the New York Times.

Abe served as Senior Vice President for Business Development at Elron in Israel from 1993 to 1995. While in this role, he set up and launched Israel’s first Internet Service Provider (ISP) as well as several e-commerce sites.

Abe completed both a BSc (1967) and an MSc (1971) in Electrical Engineering at the Technion Institute in Israel. He undertook graduate work at Princeton University in the United States and achieved his PhD in digital signal processing in 1974.

Dr. Peled is the co-author of the first undergraduate text book on Digital Signal Processing, published by John Wiley in 1976, and has served on the National Academy of Sciences Computer Science and Telecommunications Board from 1988 to 1993. In March 2013 he was awarded the Lifetime Achievement Award by Digital TV Europe.


Steve Plunkett

Founder & CTO: InnovAItor

Steve Plunkett is a technology executive with 25 years of international experience in the telco, finance, media and Internet industries. He is a recognized product/technology visionary with proven track record of anticipating and harnessing new technologies for business growth.

In 2018 Steve founded InnovAItor (named for its combination of Innovation and AI) to help companies improve, transform and grow by taking advantage of new technologies, architectures and platforms such as the cloud, microservices and AI/ML. InnovAItor helps companies use rapidly advancing breakthroughs in machine/deep learning in fields such as computer vision, natural language understanding and structured data processing to improve their business by implementing data driven workflows and platforms, increasing operational efficiency through augmentation/automation and improving how they design, build and ship software-based products and services.

Previously, Steve was the Chief Technology Officer at Ericsson Broadcast & Media Services from 2014-2018, where he was responsible for technology and data strategy, platform development, R&D, industry engagement, IPR management and innovation for Broadcast & Media Services globally. Prior to Red Bee Media acquisition by Ericsson, Steve served as CTO of Red Bee from 2009 – 2014.


Angel Ruiz

Chief Executive Officer

Angel is an accomplished leader in the TMT arena with a career profile of building and leading a multi-billion dollar profitable business over a 15-year period. As the Head of Ericsson North America from 2001-2016, he was responsible for growing the business from half-a-billion dollars to over $9B, based on a vision of customer success, great people and flawless execution. Under his leadership, Ericsson became the number one provider of telecommunications solutions and services in the U.S. and Canada. Subsequently, he served as Chairman of Americas for Ericsson before assuming leadership of Ericsson Media Solutions in 2017.

In 2010, Ruiz was awarded the Gifford K. Johnson Community Leadership Award from the University of Texas at Dallas for supporting and enabling activities such as research with UT Dallas faculty. Ruiz has been on numerous advisory boards, representing Ericsson. In 2012, the Dallas-Fort Worth Metroplex Technology and Business Council named him CEO of the year for his numerous contributions to the area and the telecommunications industry.

Ruiz served on CTIA’s Board of Directors and on its Executive Committee for more than a decade. In addition, he has chaired the CTIA’s Suppliers’ Council.

In 2013, President Barack Obama named Ruiz as a member of the President’s National Security Telecommunications Advisory Committee. In 2014, Ruiz was appointed to the board of directors for Liberty Mutual Holding Company, the parent corporation of the Liberty Mutual Insurance group of entities.

Ruiz joined Ericsson in 1990 and has held a variety of technical, sales and managerial positions within the company. He has worked abroad in managerial and customer support assignments in Mexico, Venezuela and Sweden. Before joining Ericsson, Ruiz held various positions with Sprint, AT&T and Bell Atlantic.

Ruiz holds a Bachelor’s degree in Electrical Engineering Technology from the University of Central Florida and a Master’s degree in Management Science and Information Systems from Johns Hopkins University in Baltimore, Maryland.

Tim Shoulders


Tim was appointed President of Grass Valley in January 2018 and is responsible for all worldwide operations.

Tim comes to Grass Valley following a successful career in the Belden Broadcast and AV business as well as the Industrial Cable business. He leverages his varied experiences to deliver increased value for customers and partners.

Tim joined Belden in 2011 and held roles in various business units starting with the Enterprise Connectivity platform. He led the global Broadcast AV Cable business as vice president/general manager and, most recently, served in the same role for the global Industrial Cable business.

Throughout his time with Belden, he’s led numerous M &A projects, integrations and cross-business initiatives.

Before joining Belden, Tim developed his finance and accounting background managing finance functions and forecasting/reporting for large, diverse businesses.

Tim holds a Bachelor of Arts in Finance and Accounting from Ball State University – Miller College of Business.

Josh Stinehour

Principal Analyst

Josh Stinehour is a principal analyst with Devoncroft Partners, a provider of market research and strategic consulting services to a wide range of digital media clients and institutional investors. He is a frequent presenter at conferences and trade shows in the media technology sector.

Prior to joining Devoncroft, Mr. Stinehour was a managing director at Silverwood Partners in the firm’s Technology, Media and Telecommunications group. While at Silverwood, Mr. Stinehour executed a range of transactions including mergers and acquisitions, valuations, and private placements. Before joining Silverwood, Mr. Stinehour worked in various positions at EMC Corporation including as a software programmer and later as an analyst on integration teams for EMC’s acquisitions of Documentum, Legato, and VMWare.

Josh loves NBA basketball (especially LeBron James) and college football. 

He holds an MBA from the F.W. Olin Graduate School of Business at Babson College, an MS in computer science from Rochester Institute of Technology, and a BS in computer science from Union College. Mr. Stinehour is a CFA charterholder.


Francois Vaillant

Directeur Général, Engineering Solutions

Francois Vaillant is the Head of Broadcast Engineering CBC Radio Canada, where he heads up the Corporation’s Media Engineering Group.  

As the manager of Manager for the National Architecture for Canadian Broadcasting, his   role includes overseeing the planning,  design, and deployment of all infrastructure required for CBC’s radio, television, and digital services. He is responsible for Capital Plans and Technical Purchases for CBC / Radio-Canada, and the manager for capital planning and purchasing for radio, TV and web.


Joe Zaller


Joe is the founder of Devoncroft Partners, a leading provider of market research and strategic consulting services to a wide range of digital media clients. 

Devoncroft publishes a variety of syndicated market research reports, including the annual Big Broadcast Survey, the largest and most comprehensive study of the professional audio and video market.  In addition to syndicated research reports, Devoncroft is frequently retained for custom projects by some of the world’s leading brands, including technology suppliers, media companies, large consulting firms, educational establishments, private equity firms, investment banks, and financial institutions.

Joe has a BA in Philosophy and a BSc in Business Adminstration from Villanova University, where he developed a lifelong love of (watching) college basketball.  He also received an M.B.A. from the University of California, Irvine; and completed various executive courses at the Richard Ivey Business School at the University of Western Ontario, and Stanford University.

Joe and his long-suffering wife live in San Diego, CA with their three daughters and two dogs.