Devoncroft Executive Summit:
The Business of Media Technology


Devoncroft Executive Summit:
The Business of Media Technology


Thursday | September 12, 2019

12PM – 6PM | The Koepelkerk

Renaissance Hotel | Amsterdam


This page is being continuously updated

Please check back for the latest speaker line-up.

Raymundo Barros

Chief Technology Officer

As CTO at Globo, Raymundo Barros is responsible for overseeing engineering and technology operations.

He led and spearheaded major initiatives such as the transition to digital TV and the creation and distribution of 4K, 4K HDR and 8K content.

Before assuming his role as CTO, Barros worked as Engineering Manager at an affiliate, Director of Engineering at Globo Sao Paulo, and Director of Engineering for Entertainment, where he led projects for telenovelas, series and variety shows.

Margaret Craig

Chief Executive Officer

As CEO, Margaret Craig brings a wealth of industry experience to Signiant’s business and growth strategy, with a successful career spanning executive management roles at leading global media technology, software and managed services companies.

Prior to assuming leadership of Signiant in October 2011, Margaret served as COO of Ascent Media Network Services, a provider of content creation, management and distribution services. There she led the technology transition to file-based infrastructure and oversaw contract negotiations with some of the world’s largest broadcast organizations.

Prior to Ascent Media, Margaret was the CEO of publicly-traded Leitch Technology, a global provider of technical infrastructure for television production and transmission; and served as President of Snell & Wilcox, a provider of video image processing software and hardware.

Roger Crothers

Head of Technology, BBC Wales


Roger Crothers is a technology leader with over 27 years of experience in a variety of fields including software development, support, project delivery and managing change. He has extensive experience in both public and private sector organizations in a variety of industries. 

Roger has delivered structural and complex business changes many times whilst implementing appropriate technology solutions and streamlining operational processes.  He has extensive knowledge of organizational change management, employee relations and large-scale structural changes including outsourced service provision.

Crothers is a Chartered member of the British Computer Society, Chartered IT Professional and Chartered Engineer. Certified Practitioner in Prince 2, MSP, MoP, MoR and ITIL Expert accredited in Service Management.

Simon Farnsworth

EVP, Global Technology & Operations



Simon Farnsworth is EVP Global Broadcast Technology and Operations based in London where he is responsible for 450 TV Channels globally in the Sports and Factual domains.  He is also responsible for the overall Engineering effort for the Olympic Games overseeing what goes on both in Olympic Countries and Discovery’s European Production Centers. Simon is Chairman of the board of Discovery’s UK Holding Company and is also a Board Member of the Sports Video Group.

Prior to Discovery, Farnsworth served as CEO of Telstra Broadcast Services in Sydney following the acquisition of Globecast where he also served as chief executive.  He started his career with Globecast in the UK in 2003 serving in several capacities including Head of Globecast Group’s Broadcast Services division in 2009 where he was responsible for the management of the sport and news businesses globally and also as Director of Globecast Hong Kong, Globecast Asia (Singapore) and Globecast India. He moved into the role of Chief Executive Officer of Globecast Australia in 2012 and was responsible for growing the business in the Australasian region.

He is a graduate of Loughborough University in Sports Science and Chemistry.

Jason Flick

Chief Executive Officer



Jason Flick is Co-founder and CEO of You.i TV and a successful serial entrepreneur.

Jason brings 25 years of technical and business leadership to the role. You.i TV has continued to doubled in size each year and now calls the biggest media and technology companies in the world as their customers.

Jason also sits on a number of both non profit entrepreneur focused entities and private sector company boards.

He also founded Flick Software in 2002 which continues as a leader in mobile development services today. Prior to this he was co-founder and CTO at N-able Technologies which exited to solarwinds. 

Sinead Greenaway

Chief Technology & Operations Officer



Sinead Greenaway has extensive industry experience in technology, business strategy and broadcast operations, and is a member of UKTV’s Executive Leadership Team. As Chief Technology and Operations Officer (CTOO), Sinead is responsible for all technical and operational aspects of UKTV, including the roll-out of digital services under the network’s fast-growing TV on demand service, UKTV Play. Since joining UKTV in March 2015, Sinead has been responsible for leading a successful technology refresh, spanning business systems and digital app development, and driving the company’s data strategy programme. The UKTV technology and operations teams have transformed the UKTV supply chain and have ambitious plans for cloud first architecture spanning source to distribution.

Sinead joined from international consultancy and talent business The Lighthouse Company, where as Managing Director she was instrumental in building and developing board level teams across the media and technology spectrum. Prior to that she was the Chief Executive of The Studios at MediaCityUK (now Dock10) where she successfully launched the business, and built and led the teams delivering production and technology services to both the BBC and other independent production companies. She also spent five years as Operations and Technology Director at Virgin Media Television where the team implemented one of the first end-to- end file-based broadcast workflows in the U.K.

Mark Harrison

Managing Director



Mark Harrison began as an Historian at Cambridge University, before moving into media. He spent 15 years as a freelance film director, and won many awards – including Royal Television Society, British Film Institute, and an International Emmy. He was also BAFTA nominated.

Mark became MD of an independent production company before being appointed BBC Head of Arts in 2001, and then Head of Multiplatform Production. He was subsequently Controller of Production for BBC North and leader of the BBC’s End-to-End Digital Programme, before becoming Director of Transformation for BBC Design & Engineering 2014-2016.

Mark was a founder of the Digital Production Partnership Ltd (DPP) – the media industry’s international business network. He now leads the DPP as its Managing Director. The DPP provides insight, technology change leadership and market opportunity for around 400 member companies drawn from the whole media supply chain – from start-ups to global corporations.

Bob Hesskamp

SVP Global Broadcast Technology



Bob Hesskamp is senior vice president of Global Broadcast Technology Services for Turner. Based in Atlanta, Georgia, Hesskamp reports to Jeremy Legg, Chief Technology Officer for Turner. He is responsible for all broadcast technology related strategies and investments for the U.S. based Turner networks and international engineering for CNN. These global teams support Turner’s file based production workflows for Entertainment, News, and Sports from content creation to distribution. His duties include leadership of engineering and broadcast IT resources, technology installations, project management, software development and support and maintenance for Turner.

Previously, Hesskamp was the Senior Vice President for CNN Worldwide Broadcast Technology. In that role his teams were recognized innovators in the broadcast arena, winning awards for their work, including an IBC Innovation Award (2011) for digital content management and a Broadcast Engineering Excellence Award (2011) for newsroom technology.

Hesskamp directed the launch of CNN’s HD network, the first 24-hour news network in high definition, and was honored as a recipient of the Broadcasting & Cable Magazine’s Technology Leadership Award (2008) for his dedication and achievement in heading the CNN HD initiative.

Hesskamp was previously senior vice president of technical operations for CNN Worldwide. In this role, he played a key part in the operational design and production migration of CNN’s New York production center. Previous to that, he was vice president of operations, international where he was in charge of international new business ventures, overseeing operations for the Atlanta, London and Hong Kong bureaus as well as CNN en Español.

Hesskamp holds a bachelor’s degree in radio, television and film from the University of Missouri.

Anil Jain

Managing Director | Global Client Leads

Telecommunications, Media & Entertainment


Anil Jain is the managing director for the Telecommunications, Media & Entertainment team at Google Cloud. A 22-year veteran of the technology industry, Jain is focused on strategic business development activities in support of helping media organizations transform the way they do business.

Most recently, Jain was the Executive Vice President and General Manager of Brightcove’s global media business, where he oversaw the end-to-end business, spanning product strategy, solutions development, marketing, partnerships and sales. He worked with broadcasters, publishers and OTT services in over 75 countries. Prior to Brightcove, Anil was the Senior Vice President of Corporate and Business Development for Unicorn Media, an innovative advertising and streaming technology startup. In this role, he negotiated key customer deals, established technology partnerships, raised capital and eventually architected the sale of the company to Brightcove in 2014.

Anil holds an M.S. Technology & Policy and an M.S. Materials Science & Engineering from M.I.T., and a B.S. Ceramic Engineering from Alfred University.

Renard Jenkins

VP Engineering, Operations & Distribution



Renard Jenkins has more than 30 years of experience in the television and film industry. In addition to his current responsibilities for the strategic direction, operational and engineering management of PBS’ entire media-supply chain, he also leads PBS’ Advanced Format Center. This is a collaborative venture between PBS, member stations, vendors and manufacturers. The mission of the AFC is to explore and develop procedures for the creation, processing and worldwide distribution of 4K/UltraHD, High Dynamic Range content with Immersive Audio through traditional as well as new and exciting digital distribution platforms.

Prior to joining PBS in 2010, Jenkins helped design, build and then lead TV One’s Production Facility which services their marketing, programming, production management, graphics and post production departments. From 2006-2009, he refreshed, updated and managed Discovery Communications’ Technical Center, where he managed five departments and supervised more than 100 employees. While at Discovery, he also served as the operational lead for the implementation of what was then the largest file based Avid Editing/Interplay/ISIS system installation in the U.S.

Jenkins joined Discovery after more than 16 years with CNN. During his tenure, he received two National Emmy Awards, two National Headliner Awards, a Peabody, a DuPont, and a Bronze Broadcast Design Award, as well as many other industry accolades. Jenkins was responsible for helping move CNN into the file-based editing/delivery/archive environment through his R&D/Training work with industry leaders such as Apple, Autodesk, Avid, Adobe, Leitch, Pinnacle, and Sony. His volunteer work with local youth in his beloved Bay Area also earned him a Healthy Image Award from the Local Teamsters Union.

Today, Jenkins serves as the Eastern Regional Governor of the Society of Motion Picture & Television Engineers and Co-Chair, of the UltraHD Forums’ Interoperability Working Group. He is active within the Digital Production Partnership (DPP) and the North American Broadcasters Association (NABA). He is also on the Board of Directors for the Advanced Media Workflow Association (AMWA), the Washington, DC Chapter of the National Association for Multi-Ethnicity in Communications (NAMIC) and he is the advisor to the PBS Equity and Inclusion committee.

François Legrand

Senior Director, Core Systems

Media Technology & Infrastructure Services



François Legrand has been with CBC/Radio-Canada since 2004. He joined the Corporation as a designer of broadcast systems and became an electronic engineer in 2005. In this role, he has been involved in a wide range of projects and has had a variety of different responsibilities, such as the design of digital, television and radio systems, the preparation of plans and specifications as well as the financial management and supervision of large-scale projects.

From 2011 to 2016, he has held several management positions such as Operations Manager, Regions of Quebec, where he coordinated the technological development of Quebec’s regional stations and Senior Project Manager within the Transformation Unit of CBC/Radio-Canada’s French Services where he played a major role in the transition of all national news shows to automated production.

Since 2015, François has been Senior Director of Media Engineering where he manages the team of experts responsible for implementing projects related to CBC/Radio-Canada core and transmission infrastructure, including the “Nouvelle Maison de Radio-Canada” a state of the art, all ST2110 large scale broadcast facility that will go on-air in 2020.

François is frequently invited to present the initiatives and the technological vision of CBC/Radio-Canada at local, national and international conferences.

Darren Long

Group Content Processing Director



Throughout Darren’s career, he has been one of the pioneers in changing the way the world watches TV, overseeing the technical, operational and innovation across Sky Sports for over 16 years – from developing the first ultra-motion high speed camera systems to the induction of the first UK interactive TV services through to the introduction of the first live HD & 3D Premier League and Champion League production world delivery.

Following seven years as Director of Sky Production Services, Darren is now leading the Content Processing workstream within Sky’s Group Content Supply Chain Programme.

He is responsible for the creation and performance of our next generation content processing factory, across the Sky group to optimize shared and local content delivery utilizing the very latest cloud-based processing and delivery innovation happening in the media industry today.

Jose Lopes

Director of Technology & Operations


Jose Lopes is the Director of Technology and Operations at SIC, the largest commercial broadcast in Portugal.
He recently completed one of the largest ST-2110 IP builds in Europe.

Pierre Maillat

Head of Technical Architecture & Technical Studies



Pierre is responsible for technical studies and architecture for CANAL+ Edition, which produces and distributes news, sports, music, documentaries, series, cinemas, and other shows via cable, satellite, and IPTV.

He has been instrumental in the design implementation of several large broadcast centers and has worked on the production and distribution of some of the world’s largest sporting events, including multiple Olympic games and World Cup tournaments.

Today Pierre and his team are focused on projects to enhance the viewer experience, envision new ways to produce and distribute content, and migrate traditional broadcast processes to IP and IT with special attention to the training of the teams.

Patrick Murray

Director, Media



Patrick Murray leads Cisco’s Media and Entertainment sales and business development for the Americas Region. 

In this role, Patrick leads a practice that is at the forefront of the media industry transformation.

With his team Patrick is focused on helping the Media and Entertainment leverage digital transformation to accelerate innovation and content consumption.

With over 20 years of experience in communications networking, Patrick has a proven track record of working with clients to solve their network, collaboration and content workflow challenges.

Patrick holds a computer science degree from the University of Massachusetts Boston.

Scott Poupolo

Chief Executive Officer



A recognized expert in the Media and Telecommunications industries, and having served as a Telestream board member, Scott has a deep understanding of Telestream and the markets it serves.

Prior to joining the company, Scott was Executive Vice President at iconectiv, a leading service and software provider enabling device, application and network identity and interconnection. He brings almost a decade of leadership experience working at Cisco Systems, where he led the company’s Service Provider Transformation Group, drove the company’s Service Provider IOT go-to-market, and directed its Internet Business Solutions Group.

Prior to Cisco, Scott spent 14 years at Accenture where he led the North American Service Provider Strategy practice. Scott was also a member of the World Economic Forum’s Telecom Strategy Working Group where he contributed to a strategic initiative looking at the impact of digital transformation on Telecoms.

Scott graduated cum laude from Harvard, where he was a Harvard College and Charles J. Paine Scholar. He earned his MBA from the Wharton School at the University of Pennsylvania.

When he’s not wearing his CEO hat, Scott counts himself among the company’s most devoted off-hours musicians. As a composer, drummer, guitarist, and recording artist, his passion for music and the drive and creativity he brings to his performance exemplifies the energy and vision he brings to a career of media innovation.

Michel Proulx

Media Consultant /

Aspiring Ski Bum



Michel Proulx is a Media Industry technologist and executive with over 35 years of experience working with leading manufacturers and broadcasters in the television industry.

Since retiring as CTO of Miranda technologies at the end of 2012 Michel has split his time between perfecting the art of being a ski bum and consulting for a number of broadcasters and broadcast industry vendors.

Michel’s current focus is helping broadcasters understand and navigate the rapidly evolving OTT distribution landscape and transitioning to IT and IP based infrastructures. 

He is currently involved with a major project at Radio Canada / Canadian Broadcasting Corporation for the re-building of the Maison Radio Canada, the Canadian broadcaster’s flagship French Language Production and Playout facility in Montreal. Positioning the broadcaster to be able to adapt to rapidly changing production and distribution needs, the new facility will feature an all IP infrastructure and a combination of fixed function hardware, software defined hardware and virtualized software sub systems.

Michel holds a Bachelor’s degree in Electrical Engineering and Computer Software from the University of Waterloo. Michel is an active member of the Society of Motion Picture and Television Engineers.

David Ross

Chief Executive Officer




David began programming in the very early days of personal computers in 1975 at the age of nine. While in high school, he won three major engineering competitions at the national level with projects involving real time programming and computer graphics, including some significant early work on 3D stereoscopic graphics.

During university, he had the opportunity to work at Ross Video developing inventory control software, manufacturing test software, production switcher hardware and software, and even received his first patent shared with his father for the innovative Downstream Multi-Keyer used on our previous line of analog production switchers. He also had the opportunity to help develop a DVE at Electrohome and design a simple tape editing system at the CBC. David graduated university with a heavy business emphasis and a degree in Computer Engineering.

David began working full time at Ross Video in 1991 managing all switcher product development and working closely with the sales and marketing team. David was later promoted to Director, Product Development where he became responsible for all product development in the company and then to Executive Vice President, followed by a promotion to President, and now to CEO in April of 2006.

In November 2005, David also assumed the position of Chairman of the Board and is the majority shareholder of Ross Video.

David has seen Ross Video’s sales grow at an average cumulative rate of about 17% per year since he joined in 1991. Due to the successes of Ross Video, David was named “CEO of the Year” for Ottawa in 2016 and has twice been a finalist for Entrepreneur of the Year for the Canadian Province of Ontario. David also received his first Emmy in 2016 for his part in the creation of the openGear platform.

In 2017, David was awarded an honorary doctorate from the University of Ottawa for his achievements in Engineering and Business.

David currently enjoys competing in triathlon sports and playing hockey badly. He is happily married with two daughters and has two cute rescue dogs.

Mark Russell

Chief Strategy & Corporate Development Officer




As CTO and Head of Strategy for MediaKind, Mark Russell leads technical and business strategy, strategic business development, M&A, and executive support for key customer and partner relationships.

He brings over 20 years of experience in media technology. He was at Microsoft for over ten years leading product development for the Mediaroom TV platform and Playready DRM. During that period Mark oversaw the development of both products from incubation to scale businesses. While at Microsoft, Mark participated and lead several strategic initiatives on the future of video entertainment including the emergence of Cloud technologies and as-a-Service business models.

Mark came to Ericsson Media Solutions (now formerly EMS, now MediaKind) in 2013 with the acquisition of the Mediaroom business. Since that time, he has led strategy for the entire portfolio.

Mark has a computer science degree from Santa Clara University and has taken executive courses in Finance and Innovation Management from Harvard Business School and Stanford Executive Education.

Josh Stinehour

Principal Analyst


Josh Stinehour is a principal analyst with Devoncroft Partners, a provider of market research and strategic consulting services to a wide range of digital media clients and institutional investors. He is a frequent presenter at conferences and trade shows in the media technology sector.

Prior to joining Devoncroft, Mr. Stinehour was a managing director at Silverwood Partners in the firm’s Technology, Media and Telecommunications group. While at Silverwood, Mr. Stinehour executed a range of transactions including mergers and acquisitions, valuations, and private placements.

Before joining Silverwood, Mr. Stinehour worked in various positions at EMC Corporation including as a software programmer and later as an analyst on integration teams for EMC’s acquisitions of Documentum, Legato, and VMWare.

Josh loves NBA basketball (especially LeBron James) and college football. 

He holds an MBA from the F.W. Olin Graduate School of Business at Babson College, an MS in computer science from Rochester Institute of Technology, and a BS in computer science from Union College. Mr. Stinehour is a CFA charterholder.

Shane Warden

Chief Technology Officer


Shane Warden is the Chief Technology Officer at ATP Media, which provides the centralized exploitation & host broadcast production for worldwide television and digital broadcast rights across the ATP tour.

He has more than 28 years of experience in Technical and Operational Management covering all aspects of Sports Media. Combining Rights knowledge with all types of Data and Broadcasting technology he has had experience in all areas including Outside Broadcast, Studios, Post Production, Transmission and Distribution, as well as Media Asset Management (MAM / DAM), Sports Data (including Biometrics), Digital OTT and Rights.

He has held senior management positions within private and FTSE listed organisations and in his past, has earned a vast array of creative Broadcast and Feature Film credits demonstrating creative flair as well as technical competence.

His reputation in sports media and technology has lead him to become an advisor to many technology and software manufacturers across trending industry challenges such as UHD, OTT, Big Data, Biometrics, Workflows and High Speed Communications.

In his role as Director of Broadcast and Technology for ATP Media and on behalf of many of the leading manufacturers, Shane been requested to deliver numerous technical and industry perspective presentations worldwide (including NAB, IBC, SVG, iSportconnect, FOCAL and DAM EU) and has served on committees for BAFTA, RTS, DTG, UK Screen and as a specialist HD panel advisor to Ofcom.

Joe Zaller



Joe is the founder of Devoncroft Partners, a leading provider of market intelligence in the media technology sector.

Devoncroft provides market research and strategic consulting services to a wide range of clients in the media technology sector. The company publishes a variety of syndicated market research reports, including the annual Big Broadcast Survey, the largest and most comprehensive study of the professional audio and video market.  

In addition to syndicated research reports, Devoncroft is frequently retained for custom projects by some of the world’s leading brands including broadcasters and media companies. technology suppliers, large consulting firms, educational establishments, private equity firms, investment banks, and other financial institutions.

Devoncroft also produces a series of executive summits that bring together thought-leading speakers from across the media technology ecosystem.  Since the initial conference in 2012, Devoncroft Executive Summits have grown to be one of the must-attend events in the media technology calendar.

Joe has a BA in Philosophy and a BSc in Business Administration from Villanova University, where he developed a lifelong love of (watching) college basketball, and an M.B.A. from the University of California, Irvine. He also completed various executive courses at the Richard Ivey Business School at the University of Western Ontario, and Stanford University.

Joe and his long-suffering wife live in San Diego, CA with their three daughters and two dogs.

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