2018 Devoncroft Executive Summit | Amsterdam: Speakers


 Faz Aftab

Director of Platform Distribution

Faz Aftab is one of UK’s leading Video on Demand experts. She has 15 year experience shaping and delivering Over The Top TV services and is a VoD native. Faz joined ITV in 2011 to spearhead the distribution of the award-winning ITV Hub. During that time the service has grown from 1 to 30 platforms with 26m registered users, resulting in soaring profits and viewing numbers.

Faz is responsible for relationships with partners such as Virgin, Sky, Google, Amazon, Apple and Samsung. She is ITV’s lead on Freeview Play.

Before joining ITV Faz was the Commercial Director at Move Networks delivering a next-generation television platform with targeted advertising opportunities, VoD applications and multi-room solutions.

Faz sits on the steering group of the ITV Women’s Network and is the founding member of the Women In Technology group. She is a mother to 3 young girls and is a mentor and volunteer at Stemettes, Code First Girls and Inspiring the Future.



Raymundo Barros

Chief Technology Officer


As CTO at Globo, Raymundo Barros is responsible for overseeing engineering and technology operations. 

He led and spearheaded major initiatives such as the transition to digital TV and the creation and distribution of 4K, 4K HDR and 8K content. 

Before assuming his role as CTO, Barros worked as Engineering Manager at an affiliate, Director of Engineering at Glogo Sao Paulo, and Director of Engineering for Entertainment, where he led projects for telenovelas, series and variety shows.




Geir Bryn-Jensen

Chief Executive Officer


Geir Bryn-Jensen brings over 20 years’ experience in international business development and sales within the telecom, broadcast and IT industries. Before joining Nevion in 2010 as executive vice president of sales, he spent six years as managing director/country manager at CA Norway AS (Computer Associates). Prior to this, he was a manager at Accenture’s Media & Entertainment practice in Norway, following six years at Telenor in various business development roles. Geir has an MBA in Strategic Management from the Norwegian School of Business Administration (NHH) in Bergen and a Bachelor of Science in Communication Engineering from the University of Kent.



Thomas Edwards

VP, Engineering & Development


Thomas Edwards is VP, Engineering & Development at FOX Networks Engineering & Operations, where he works on advanced technology development, such as UHD, OTT, and live IP production systems.

Previous to joining FOX in 2007, he managed the engineering planning of the PBS video interconnection, and streaming media for the ISP DIGEX.

He holds an M.S. in EE from the University of Maryland, is a board member of the Streaming Video Alliance, chair of SMPTE 32NF-60 WG on Video over IP, a SMPTE Fellow, and recipient of the SMPTE Workflow Systems Medal.





Simon Farnsworth

EVP Engineering & Operations EMEA & APAC

Simon Farnsworth is EVP Technology & Operations, EMEA & APAC at Discovery.

Previously he served Discovery’s as SVP Olympic Technical Distribution, where he was responsible for for strategic oversight of content aggregation and signal distribution, managing the transport of content from the Olympic Games venue sites to Discovery.

Farnsworth brings deep commercial and technical experience having held several senior positions at Globecast, spanning more than ten years. He has lived and worked in Sydney as CEO of Globecast Australia responsible for growing the revenue and profitability of the business before leading the sale and subsequent integration of the business to Telstra.



Steve Fish 

VP Media & Technology Architecture

Steve Fish is vice president Media and Technology Architecture Turner International, responsible for leading the strategic direction of the content supply chain technology solutions across the Turner International group, to balance efficient operations with high agility ready to service new product offerings.

He took up this role in Jan 2016 having lead the Technology and Operations group for Turner EMEA.

Steve has been in the media industry for his whole career specialising in transforming Media Supply Chain technology and broadcasting from both a technology and operations perspective, he has been actively involved in various industry bodies working on standards and standardisation particularly in areas of interoperability, interchange and sharing.




Sinead Greenaway

Chief Technology and Operations Officer

As Chief Technology and Operations Officer (CTOO), Sinead is responsible for all technical and operational aspects of UKTV, including the roll-out of digital services under the network’s fast-growing TV on demand service, UKTV Play. Since joining UKTV in March 2015, Sinead has led an extensive and successful technology refresh, spanning business systems and digital app development, and driving the company’s data strategy programme. The UKTV technology and operations teams have transformed the UKTV supply chain and have ambitious plans for cloud first architecture spanning source to distribution.

Sinead joined from international consultancy and talent business The Lighthouse Company, where as Managing Director she was instrumental in building and developing board level teams across the media and technology spectrum. Prior to that she was the Chief Executive of The Studios at MediaCityUK (now Dock10) where she successfully launched the business, and built and led the teams delivering production and technology services to both the BBC and other independent production companies. She also spent five years as Operations and Technology Director at Virgin Media Television where the team implemented one of the first end to end file-based broadcast workflows in the U.K.

Sinead has extensive industry experience in technology, business strategy and broadcast operations, and is a member of UKTV’s Leadership Group. Sinead is also a Non-Executive Director at the Royal Exchange Theatre in Manchester, a member of several industry advisory boards and an active mentor working with both young professionals and aspiring teenagers.



Renard Jenkins

VP Operations, Engineering, & Distribution

Renard Jenkins has more than 30 years of experience in the television and film industry. In addition to his current responsibilities for the strategic direction, operational and engineering management of PBS’ entire media-supply chain, he also leads PBS’ Advanced Format Center. This is a collaborative venture between PBS, member stations, vendors and manufacturers. The mission of the AFC is to explore and develop procedures for the creation, processing and worldwide distribution of 4K/UltraHD, High Dynamic Range content with Immersive Audio through traditional as well as new and exciting digital distribution platforms.

Prior to joining PBS in 2010, Jenkins helped design, build and then lead TV One’s Production Facility which services their marketing, programming, production management, graphics and post production departments. From 2006-2009, he refreshed, updated and managed Discovery Communications’ Technical Center, where he managed five departments and supervised more than 100 employees. While at Discovery, he also served as the operational lead for the implementation of what was then the largest file based Avid Editing/Interplay/ISIS system installation in the U.S.

Jenkins joined Discovery after more than 16 years with CNN. During his tenure, he received two National Emmy Awards, two National Headliner Awards, a Peabody, a DuPont, and a Bronze Broadcast Design Award, as well as many other industry accolades. Jenkins was responsible for helping move CNN into the file-based editing/delivery/archive environment through his R&D/Training work with industry leaders such as Apple, Autodesk, Avid, Adobe, Leitch, Pinnacle, and Sony. His volunteer work with local youth in his beloved Bay Area also earned him a Healthy Image Award from the Local Teamsters Union.

Today, Jenkins serves as the Eastern Regional Governor of the Society of Motion Picture & Television Engineers and Co-Chair, of the UltraHD Forums’ Interoperability Working Group. He is active within the Digital Production Partnership (DPP) and the North American Broadcasters Association (NABA). He is also on the Board of Directors for the Advanced Media Workflow Association (AMWA), the Washington, DC Chapter of the National Association for Multi-Ethnicity in Communications (NAMIC) and he is the advisor to the PBS Equity and Inclusion committee.



Larry Kaplan

President & CEO

As an industry leader and serial entrepreneur, Kaplan has an extensive track record of building and running successful businesses in the media and entertainment industry. Prior to founding SDVI in 2013, Kaplan served in the Office of the CEO at Harmonic Inc. following its $307M acquisition of Omneon in 2010, where he was the founding Chief Executive Officer. As Executive Chairman and then Vice Chairman of the Board at Omneon, he successfully guided the company from concept to market leader, and ultimately to successful acquisition by Harmonic Inc.

Prior to Omneon, Kaplan served as the Senior Vice President of the Sony Broadcast division at Sony Electronics Inc. Before Sony, Kaplan was the Vice President and General Manager of the computer graphics & television group at Tektronix Inc. in addition to the Chairman of the Grass Valley Group, a subsidiary of Tektronix.

Kaplan holds an M.B.A. from Rutgers University and a B.S. in Electrical Engineering from the University of Wisconsin, is a fellow of the Society of Television & Motion Picture Engineers (SMPTE) in addition to being an honorary member of the IABM.




Jeff Kember

Office of the CTO, Technical Director M&E

Jeff Kember is Technical Director for Media in the Office of the CTO at Google.

His high-performance computing background helps media and entertainment clients make efficient use of Google’s Cloud Platform for compute and storage workloads. Previously, Jeff spent two years as a Cloud Solutions Architect at Google and has specialized in broadcast, VR, gaming and visual effects workloads.

Prior to joining Google, he led large teams as a Computer Graphics Supervisor at Framestore. Over his 20-year career in film and gaming, he has also worked at a variety of companies including Pixar, Sony Imageworks, Industrial Light & Magic, Blizzard Entertainment and Animal Logic. As a CG Supervisor he was responsible for both technical and artistic process decisions that bring the artistic vision of clients to the screen. Favorite credits include The Incredibles, Ratatouille, Pirates of the Caribbean, Harry Potter, Sucker Punch, X-Men, World of Warcraft, and Star Wars II.



Michelle Munson

Co-Founder and CEO

Michelle co-founded Eluvio in 2018.

Previously, she co-founded Aspera, Inc. in 2004 and served as its Chief Executive Officer and President until June 7, 2017.

Ms. Munson is a co-inventor of Aspera’s fasp transport technology. She was a software engineer in research and start-up companies including the IBM Almaden Research center before founding Aspera in 2004.

She has been Independent Director of GenoSpace, LLC since January 22, 2015.

She was the 2006 KSU College of Engineering Alumni Fellow (the youngest recipient ever), and has received national achievement awards from Glamour Magazine and USA Today.

She has dual B.Sc. degrees in Electrical Engineering and in Physics from Kansas State University and was a Goldwater Scholar for achievement in Science and Mathematics and later a Fulbright Scholar at Cambridge University where she received a postgraduate Diploma in Computer Science.




Bjarne Myklebust 

Head of Distribution


Bjarne Andre Myklebust is a Norwegian media professional and Head of Distribution at Norwegian Broadcasting Corporation NRK.

He has developed and implemented Internet strategies for the Norwegian Broadcasting Corp. through roles as Development Manager, CTO, Managing Editor and Chief Editor and Head of new media for nrk.no and yr.no.

In 2008 he received award as “Best innovative editor” of Oslo Editors’ Association. The jury pointed in particular on the success of the weather service yr.no contributed to NRK growth. yr.no is a joint service by the Norwegian Meteorological Institute and has over 3,000,000 unique visitors a week.

In March 2014 Myklebust was recognized and named as the most influential person in the “new television industry” Nordic region by VODProfessional.com for his longstanding commitment on using the internet as a platform for modern distribution of television content. Myklebust topped the list again in 2015.




Nish Parkar

WW M&E Account Manager

Nish Parkar graduated from the University of Bath School of Management with a BSc Business Administration First Class Honors. She joined Cisco in 2015, and has since been passionate about Cisco technology and how digitization can enable the Media and Broadcast industry in new ways. Currently, Nish works in Cisco’s Global Service Provider Organization as a Global Account Manager, managing Media and Broadcast customers. Demonstrating her broad skillset, Nish covers Cisco’s entire portfolio, whilst embracing her niche knowledge of the Media industry. She also leads Business Development for Cisco’s Media and Broadcast business in the Europe, Middle East, Africa and Russia regions.

Since joining Cisco, Nish has already made an impact through volunteering, participating on industry speaker panels, and contributing to Cisco’s innovative culture. In 2017, Nish was recognized as Cisco EMEARs ‘Up and Coming Talent’ and was nominated to interview Cisco’s Executive Leadership Team on stage at Cisco’s annual Sales kick-off where 20,000+ Cisco employees attend every year. Shortly after, Nish was selected among 70,000 Cisco employees to serve as 1 of 15 global culture Ambassadors which gave Nish the opportunity to share her powerful voice with Cisco executives at the company’s annual Executive Summit in California. Nish is also passionate about giving back to the community, investing significant time to promote Women in Technology and STEM in schools and colleges.

Nish’s key strengths include her versatile communication skills, emotional intelligence, public speaking, and dynamic leadership. She is most energized when working with high impact teams to drive change for the better. It is evident that Nish is passionate about people and is a well-rounded leader. She prides herself on three key values: kindness, respect and doing what is right.



Dr. Abe Peled


Dr Abe Peled is a Partner at CyberCloud Ventures, investing in cyber start-ups.

He also is a Senior Adviser to the Permira Private Equity Tech Group and Chairs TeamViewer, and is the Senior Independent Director on the Board of Inmarsat Plc.

On May 1, 2018 Permira acquired the Cisco Video Business Unit, and announced that Dr. Peled will Chair the new Company to be formed upon closing.

In 1995 Dr Abe Peled was appointed CEO of NDS Group Ltd, a company focused on conditional access for digital pay-TV, at that time a fully owned subsidiary of News Corp. In November 1999 NDS Group plc. went public on NASDAQ valued at $1B. In 2004 Dr Peled was appointed Chairman and CEO of NDS Group plc. In February 2009 NDS was taken private by News Corp. and Permira Funds at a $3.6B valuation. During his tenure NDS Group expanded twenty-five fold reaching over $1B in revenue and became the leading provider of content protection and software solutions to pay-TV providers worldwide. In March of 2012 Cisco announced the acquisition of NDS Group Ltd. for $5B. The transaction closed in August 2012 and Abe served as Senior Vice President of Strategy at Cisco’s Video and Collaboration Group till January 2014.

Prior to joining NDS, from 1974 to 1993 Abe worked at IBM’s Research Division in the United States, initially as a research scientist and later in research management. From 1985 to 1993, he held the position of Vice President for Systems and Software, a role in which he had management responsibility for all worldwide research and advanced development activities in these areas. While at IBM he helped bring to market, relational database and RISC technologies. He also lead the search for new ways for IBM Research to have an impact in the marketplace including, initiating the Chess Machine Project – Deep Blue which became the predecessor to Watson, and an internal start-up featured in the New York Times.

Abe served as Senior Vice President for Business Development at Elron in Israel from 1993 to 1995. While in this role, he set up and launched Israel’s first Internet Service Provider (ISP) as well as several e-commerce sites.

Abe completed both a BSc (1967) and an MSc (1971) in Electrical Engineering at the Technion Institute in Israel. He undertook graduate work at Princeton University in the United States and achieved his PhD in digital signal processing in 1974.

Dr. Peled is the co-author of the first undergraduate text book on Digital Signal Processing, published by John Wiley in 1976, and has served on the National Academy of Sciences Computer Science and Telecommunications Board from 1988 to 1993. In March 2013 he was awarded the Lifetime Achievement Award by Digital TV Europe.



Steve Plunkett

Founder & CTO: 


Steve Plunkett is a technology executive with 25 years of international experience in the telco, finance, media and Internet industries. He is a recognized product/technology visionary with proven track record of anticipating and harnessing new technologies for business growth.

In 2018 Steve founded InnovAItor (named for its combination of Innovation and AI) to help companies improve, transform and grow by taking advantage of new technologies, architectures and platforms such as the cloud, microservices and AI/ML. InnovAItor helps companies use rapidly advancing breakthroughs in machine/deep learning in fields such as computer vision, natural language understanding and structured data processing to improve their business by implementing data driven workflows and platforms, increasing operational efficiency through augmentation/automation and improving how they design, build and ship software-based products and services.

Previously, Steve was the Chief Technology Officer at Ericsson Broadcast & Media Services from 2014-2018, where he was responsible for technology and data strategy, platform development, R&D, industry engagement, IPR management and innovation for Broadcast & Media Services globally. Prior to Red Bee Media acquisition by Ericsson, Steve served as CTO of Red Bee from 2009 – 2014.



Angel Ruiz

Chief Executive Officer

Angel is an accomplished leader in the TMT arena with a career profile of building and leading a multi-billion dollar profitable business over a 15-year period. As the Head of Ericsson North America from 2001-2016, he was responsible for growing the business from half-a-billion dollars to over $9B, based on a vision of customer success, great people and flawless execution. Under his leadership, Ericsson became the number one provider of telecommunications solutions and services in the U.S. and Canada. Subsequently, he served as Chairman of Americas for Ericsson before assuming leadership of Ericsson Media Solutions in 2017.

In 2010, Ruiz was awarded the Gifford K. Johnson Community Leadership Award from the University of Texas at Dallas for supporting and enabling activities such as research with UT Dallas faculty. Ruiz has been on numerous advisory boards, representing Ericsson. In 2012, the Dallas-Fort Worth Metroplex Technology and Business Council named him CEO of the year for his numerous contributions to the area and the telecommunications industry.

Ruiz served on CTIA’s Board of Directors and on its Executive Committee for more than a decade. In addition, he has chaired the CTIA’s Suppliers’ Council.

In 2013, President Barack Obama named Ruiz as a member of the President’s National Security Telecommunications Advisory Committee. In 2014, Ruiz was appointed to the board of directors for Liberty Mutual Holding Company, the parent corporation of the Liberty Mutual Insurance group of entities.

Ruiz joined Ericsson in 1990 and has held a variety of technical, sales and managerial positions within the company. He has worked abroad in managerial and customer support assignments in Mexico, Venezuela and Sweden. Before joining Ericsson, Ruiz held various positions with Sprint, AT&T and Bell Atlantic.

Ruiz holds a Bachelor’s degree in Electrical Engineering Technology from the University of Central Florida and a Master’s degree in Management Science and Information Systems from Johns Hopkins University in Baltimore, Maryland.




Tim Shoulders


Tim was appointed President of Grass Valley in January 2018 and is responsible for all worldwide operations.

Tim comes to Grass Valley following a successful career in the Belden Broadcast and AV business as well as the Industrial Cable business. He leverages his varied experiences to deliver increased value for customers and partners.

Tim joined Belden in 2011 and held roles in various business units starting with the Enterprise Connectivity platform. He led the global Broadcast AV Cable business as vice president/general manager and, most recently, served in the same role for the global Industrial Cable business.

Throughout his time with Belden, he’s led numerous M &A projects, integrations and cross-business initiatives.

Before joining Belden, Tim developed his finance and accounting background managing finance functions and forecasting/reporting for large, diverse businesses.

Tim holds a Bachelor of Arts in Finance and Accounting from Ball State University – Miller College of Business.



Josh Stinehour

Principal Analyst

Josh Stinehour is a principal analyst with Devoncroft Partners, a provider of market research and strategic consulting services to a wide range of digital media clients and institutional investors. He is a frequent presenter at conferences and trade shows in the media technology sector.

Prior to joining Devoncroft, Mr. Stinehour was a managing director at Silverwood Partners in the firm’s Technology, Media and Telecommunications group. While at Silverwood, Mr. Stinehour executed a range of transactions including mergers and acquisitions, valuations, and private placements. Before joining Silverwood, Mr. Stinehour worked in various positions at EMC Corporation including as a software programmer and later as an analyst on integration teams for EMC’s acquisitions of Documentum, Legato, and VMWare.

Josh loves NBA basketball (especially LeBron James) and college football. 

He holds an MBA from the F.W. Olin Graduate School of Business at Babson College, an MS in computer science from Rochester Institute of Technology, and a BS in computer science from Union College. Mr. Stinehour is a CFA charterholder.



Francois Vaillant

Directeur Général, Engineering Solutions

Francois joined Radio-Canada in 2005 as Maintenance Senior Manager. He was primarily responsible for the maintenance technician groups for French Services.


He was promoted to Senior Director in December 2007. His responsibilities, at that time, were extended to include, in addition, the Presentation/Playout, management of Capital Plan and Business Continuity Plan for the French Services.

In 2012, he has been promoted to Executive Director of Engineering to support French and English media lines and also the IT infrastructure (including LAN/WAN & Transmission) for the business coast-to-coast. 

Today, the group has 135 Engineers and is comprising four key priorities: Infrastructures Strategies & Architecture, Long term Capital planning, Capital expenditures (project delivery) and project management office.


Jamie Voris

Chief Technology Officer

As Chief Technology Officer for The Walt Disney Studios, Jamie is responsible for the oversight and strategic leadership of the technology that supports Disney’s film, music and stage play businesses. In the past 5+ years Jamie has led several key strategic initiatives throughout TWDS, including the creation of Disney Movies Anywhere, the StudioLab innovation incubator, and the cross-company Technology Innovation Evangelists program. In addition, Jamie has played key roles in driving the film industry forward including the creation of the cross-studio Movies Anywhere platform and the adoption of the Ultra HD Blu-ray standard.

Before joining Disney in 2010, Jamie served as Chief Technology Officer for the National Football League, where he oversaw all technical aspects of the League’s digital initiatives including NFL.com, the creation and operation of the platform that runs the digital media operations for all 32 of the member clubs, and massive-scale live event streaming infrastructure. In addition, Jamie led Research and Development for the League’s Digital Media Group. Prior to his tenure at the NFL, Jamie held technology leadership positions in other global brands including Intel, Wells Fargo, and Office Depot, as well as venture-backed startups.

In addition to serving on The Walt Disney Company’s CTO Council and the Disney Research Advisory Board, Jamie sits on the Board of Directors of MovieLabs, the Entertainment Technology Center at USC, and the Blu-ray Disc Association and is an advisor to multiple organizations including the University of Michigan School of Information. He holds a bachelor’s degree in Industrial and Operations Engineering from the University of Michigan.



Joe Zaller


Joe is the founder of Devoncroft Partners, a leading provider of market research and strategic consulting services to a wide range of digital media clients. 

Devoncroft publishes a variety of syndicated market research reports, including the annual Big Broadcast Survey, the largest and most comprehensive study of the professional audio and video market.  In addition to syndicated research reports, Devoncroft is frequently retained for custom projects by some of the world’s leading brands, including technology suppliers, media companies, large consulting firms, educational establishments, private equity firms, investment banks, and financial institutions.

Joe has a BA in Philosophy and a BSc in Business Administration from Villanova University, where he developed a lifelong love of (watching) college basketball.  He also received an M.B.A. from the University of California, Irvine; and completed various executive courses at the Richard Ivey Business School at the University of Western Ontario, and Stanford University.

Joe and his long-suffering wife live in San Diego, CA with their three daughters and two dogs.